FIFTY FIFTY, who shocked fans last year due to contract disputes, has finally made a comeback as a new 5-member group. Their new album, Love Tune, showcases their determination and sincerity, sending a hopeful message to fans. What challenges have they faced, and how have they transformed for their return?
1. FIFTY FIFTY’s New Beginning After 1 Year and 7 Months
On September 20, 2024, FIFTY FIFTY held a showcase at YES24 Live Hall in Seoul to celebrate the release of their second mini-album Love Tune. This comeback marks their return after a 1-year-and-7-month hiatus due to internal disputes and contract issues.
Their previous single The Beginning: Cupid, released in February 2023, was a massive hit, landing at No. 17 on the U.S. Billboard Hot 100 chart and staying there for 25 weeks—an unprecedented achievement for a K-pop girl group. However, tensions within the team and disputes with their agency led to a halt in activities as the members filed a lawsuit for the suspension of their exclusive contracts.
2. Reshuffling the Group: A New 5-Member Team
During the conflict, some members left the group, and the remaining member, Kina, recruited new members: Moonshanel, Ye-won, Hana, and Athena, forming a new 5-member lineup.
At the showcase, Kina shared, “It would be a lie to say we didn't feel pressure, but the five of us have united to show you our new music with sincerity.” Despite their diverse backgrounds, the members have worked hard to understand and align with one another, creating a stronger bond within the group.
3. Title Track 'SOS': Dreamlike, Ethereal Vibes
The title track 'SOS' is a song with dreamy synth sounds and a lively rhythm, evoking the feeling of walking on clouds like a fairytale protagonist. The track was produced by Adam von Mentzer, who previously worked on their debut song Cupid, enhancing the album's overall quality.
Additionally, their pre-released song Starry Night, which dropped in August, garnered over 10 million views in just seven days, raising fan expectations even higher. Through this album, FIFTY FIFTY aims to prove their musical abilities once again and rebuild trust with their fans.
4. A New Leap Forward After Overcoming Hardships
Despite facing contract disputes and member changes, FIFTY FIFTY has emerged stronger than before. Kina, the group’s leader, emphasized that the team has remained resilient and is determined to bring authenticity and sincerity to their music. This comeback is not just about resuming activities; it represents a fresh start for the group.
New member Athena stated, "We helped each other during practice to fill in the gaps, working on our teamwork." Moonshanel also shared, “From the moment we first met, it felt like fate, and I’m grateful for the supportive words from my fellow members.” These sentiments reflect the group's commitment to growth and unity.
FIFTY FIFTY's comeback signifies more than just a return to the stage—it's a testament to their resilience and determination to continue their musical journey. After a long hiatus and many challenges, the group is now stronger than ever, promising to deliver more heartfelt music and memorable performances to their fans. This new chapter in their career shows just how far they've come, and fans are excited to see what lies ahead.
3 line summary for you
- FIFTY FIFTY returned as a 5-member group after a 1-year-7-month hiatus due to contract disputes.
- The title track 'SOS' and pre-released song 'Starry Night' are highly anticipated by fans.
- The group overcame challenges and promised to bring more sincere music to their fans.
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