Recently, a controversy erupted regarding (G)I-DLE's stage outfits on KBS2's 'Music Bank,' which featured the Red Cross logo. The group faced criticism for the unauthorized use of this emblem, prompting an apology from their management, CUBE Entertainment. The company is now engaged in discussions with the Korean Red Cross to address the issue and prevent future occurrences. This blog explores the background of the controversy, the response from (G)I-DLE’s management, and the implications of this incident.
1. Controversy Over Unauthorized Use of Red Cross Logo
On July 19, during their performance on KBS2’s 'Music Bank,' (G)I-DLE wore outfits that included the Red Cross logo, which led to significant criticism. According to Article 25 of the Korean Red Cross Act, the Red Cross emblem cannot be used without proper authorization, and violators may face fines up to 10 million won. The unauthorized use of this emblem on the group's outfits became a focal point of criticism.
2. Official Statement from (G)I-DLE’s Management
CUBE Entertainment addressed the issue on July 22 through an official Twitter (X) post. They stated, “We acknowledge the issues with the stage outfits worn by (G)I-DLE on the July 19 broadcast of 'Music Bank.' We have contacted the Korean Red Cross to apologize and are actively discussing measures to prevent a recurrence.” They also expressed their gratitude to fans and apologized to any parties inconvenienced by the situation.
3. Korean Red Cross’s Position
The Korean Red Cross has indicated that, while they have not authorized the use of their logo, they will not impose fines due to the lack of intent to violate the law. This decision reflects their judgment that there was no malicious intent behind the misuse of the emblem. However, the incident underscores the need for strict adherence to regulations regarding the use of protected symbols.
4. Criticism of the Outfits Themselves
In addition to the unauthorized use of the Red Cross logo, the outfits themselves faced criticism. The design, which featured a highly modified version of a lifeguard uniform, was deemed overly sexualized and potentially misleading about the profession. The extremely short length of the shorts also drew concerns about their appropriateness, with some arguing that the attire might be seen as overly provocative.
5. (G)I-DLE’s Current Activities
(G)I-DLE recently released their seventh mini-album, 'I SWAY,' and has been promoting the title track 'Klaxon.' The song, characterized by its unique chorus inspired by car horns, showcases a modern Y2K aesthetic. The controversy over the outfits may affect the group's ongoing promotional activities and public perception.
The controversy over (G)I-DLE’s unauthorized use of the Red Cross logo is being addressed through an apology and ongoing discussions with the Korean Red Cross. CUBE Entertainment’s swift response and commitment to preventing future issues are positive steps. However, this incident highlights the importance of careful management of intellectual property and sensitive symbols. Understanding and cooperation from fans and stakeholders are crucial as the situation is resolved.
3 line summary for you
(G)I-DLE faced backlash for using the Red Cross logo without authorization during their performance on 'Music Bank.' CUBE Entertainment has apologized and is negotiating with the Korean Red Cross to prevent future issues. The outfits themselves also drew criticism for being overly sexualized. The incident underscores the need for careful attention to trademark and symbol usage in the future.
