Recently, NewJeans, the prominent K-pop girl group, has made headlines with a bold move against Hive, the management company overseeing their career. On September 11th, NewJeans issued a clear ultimatum to Hive and Chairman Bang Si-hyuk, demanding the reinstatement of former Ador CEO Min Hee-jin by the 25th. In this blog, we will delve into the group's demands, the background of the dispute, and what lies ahead.
NewJeans' Demands and Hive's Response
During a live broadcast on YouTube, NewJeans members declared that they want "Ador to be restored to its original state with Min Hee-jin as CEO" by September 25th. They are seeking the return of Min Hee-jin, who integrated both management and producing roles at Ador. The members made their stance clear, expressing that resolving this conflict with Hive and Chairman Bang Si-hyuk was crucial for maintaining their artistic integrity.
Min Hee-jin was removed from her position as CEO of Ador due to disagreements over "the principle of separation between management and production." While Hive announced that Min Hee-jin would continue her producing role, she rejected this arrangement, citing restrictive clauses. NewJeans members revealed that they were shocked and dismayed by the sudden announcement of Min Hee-jin’s removal, which they learned through the press.
NewJeans' Position and Criticism
In their live broadcast, NewJeans members expressed strong criticism of Hive's unilateral decisions and negative press about Min Hee-jin. Member Danielle voiced frustration over Hive’s actions, questioning how releasing negative news about Min Hee-jin a week before NewJeans' comeback could be in their best interest. She described Hive’s treatment of Min Hee-jin as inhumane and criticized the company for its lack of respect for the artist.
The members highlighted that Min Hee-jin played a crucial role in shaping NewJeans' current success, noting her attention to detail and unique influence on their music and image. Although they set a deadline of September 25th for their demands, they did not specify their next steps if their requests are not met. Nonetheless, member Haerin made it clear that she does not wish to conform to the current management’s approach, implying potential future conflicts.
Future Outlook and Conclusion
This confrontation between NewJeans and Hive is likely to have significant implications for the K-pop industry. The resolution of this dispute, including Hive's response and the possibility of Min Hee-jin’s reinstatement, will be closely monitored. Hive will need to address NewJeans’ demands and possibly reassess its management approach to avoid further backlash.
The ongoing saga underscores broader issues within the K-pop industry regarding artist rights and management practices. The outcome of this situation could influence how artist-management relationships are handled in the future, making it a critical case to follow.
3 Line Summary for You
- NewJeans has issued an ultimatum to Hive and Bang Si-hyuk, demanding the reinstatement of former CEO Min Hee-jin by the 25th.
- The members criticized Hive’s unilateral actions and negative press against Min Hee-jin, calling for a return to the original Ador structure.
- Hive's response and whether NewJeans' demands are met will be key issues to watch in the K-pop industry.
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