The Korean entertainment industry has always been a chronicle of innovation. Recently, a new chapter in this narrative has been opened by SM Entertainment's virtual artist, Naevis. On September 10, 2024, Naevis released her debut single, "Done," offering a new experience that transcends the limits of virtual personas. Today, we delve into the arrival of this virtual artist and its ripple effects.
Naevis, a virtual artist created by SM Entertainment, caused a stir with her surprise appearance at aespa's concert.
Now, with the release of her single "Done," Naevis is officially starting her career.
The song symbolizes Naevis's journey to break free from her repressive environment and move towards freedom, marking a significant moment where virtual artists begin to compete with real ones.
The music video portrays Naevis enjoying freedom and showcasing elaborate dance moves, creating an immersive experience for viewers.
With over 100,000 views within just two hours and more than 1,000 comments, "Done" has been a successful debut for the virtual artist, receiving praise for its realistic portrayal and high-quality production.
However, alongside these positive responses, there is a growing concern about the impact of virtual artists on human performers.
The ability of virtual artists to operate without time and location constraints, and with minimal risk, presents a challenge to traditional roles in the industry. While Naevis's debut highlights the potential of virtual artists, criticisms about the lack of personal interaction with fans and the temporary novelty factor remain.
SM Entertainment plans to expand Naevis’s activities beyond music into areas like webtoons, games, and brand collaborations.
This broadens the scope for virtual artists and signals a shift towards new forms of content consumption in the digital age.
The debut of virtual artist Naevis represents more than just the arrival of a new performer. It signifies a breaking down of traditional boundaries in the music industry and the emergence of a new type of content that leverages AI and virtual reality.
Whether Naevis can establish herself in competition with real artists and how virtual artists will impact the future of the music industry are questions that warrant attention.
Although predicting the outcomes of these changes is premature, Naevis’s debut undoubtedly inspires many and offers a new perspective on the future of entertainment.
3 line summary for you
Naevis, the virtual artist, has made a groundbreaking debut with her single "Done." This signifies the start of a new era where virtual figures may compete with real artists, showcasing the fusion of AI and digital content. The impact of this innovation on the music industry is something to watch closely.
구독!! 공감과 댓글은 저에게 큰 힘이 됩니다.
Starting Google Play App Distribution! "Tester Share" for Recruiting 20 Testers for a Closed Test.
Tester Share [테스터쉐어] - Google Play 앱
Tester Share로 Google Play 앱 등록을 단순화하세요.
play.google.com
